RMC SPORT ANNOUNCES: AS MONACO MADNESS IN BRAZIL

According to RMC Sport's report; AS Monaco, from the France Ligue 1 squads, reached literally a historical broadcast record and mind-blowing popularity in Brazil, the football cradle of the South American continent. The red-white team, competing in one of the most prestigious leagues of European football, experiences a fan invasion previously unseen in Brazilian lands. The basic reason behind this massive viewing explosion experienced is shown unarguably as the Filipe Luís effect. The wind created by Filipe Luís, who stepped into his managerial career and is in the legend status of the Flamengo team possessing Brazil's most fiery, most crowded fan group, dispatched thousands of football fans to watch France league matches. According to official data provided by LFP (France Professional Football League), average viewing rates of AS Monaco matches in Brazil recorded an extraordinary growth by increasing exactly 3 times in a short period. This mind-blowing rise on the club's digital platforms and broadcaster screens reached the peak point especially in big matches. The breathtaking PSG-Monaco struggle bringing two giants of France football face to face shattered AS Monaco club's all-time viewing record in Brazil by gathering exactly 250.000 Brazilian viewers in front of the screen. Millions of Flamengo fans literally flocking to AS Monaco matches carried the club's international brand value and intercontinental popularity to an unprecedented level. The red-white club, hosting many Brazilian star players in the past as well, opened the doors of a brand new era in the South American market thanks to this massive synergy in the stands and the bench rather than the players on the pitch. The club, coming to the agenda not only with sportive successes but simultaneously with such strong and organic fan ties, managed to conquer the hearts of loyal football fans in Brazil completely. These record-breaking viewer numbers are expected with massive excitement to increase even more in other critical encounters to be played in upcoming weeks and provide much bigger financial and moral contributions to the club's global vision.

IMAGE: AS MONACO