LA GAZZETTA ANNOUNCED: GIANT PARTNERSHIP FROM INTER AND BARILLA

Inter, one of the Italy Serie A teams, is about to sign a highly exciting sponsorship agreement that will further strengthen the commercial growth of the club in the international arena. According to the exclusive news shared by La Gazzetta dello Sport, the most prestigious newspaper of the Italian sports press, the world-famous Italian pasta giant Barilla is preparing to make a magnificent return to football by breaking its silence that lasted for years. The giant brand, which made a place in the memories of football fans especially with its iconic logo on the chest of Roma jerseys in the 1980s, had preferred not to sponsor any football team since that period. Instead, the company completely changed its marketing strategy and opted to establish global partnerships with individual athletes who became legends in their fields, such as Roger Federer, Federica Pellegrini, and Kaká. However, according to the latest developments reflected in the Italian press, this long-term football fast of the brand is about to end in Milan. According to the incoming information, Barilla officials sat at the table with the club management to become the official pasta sponsor of Inter, and the negotiations between the parties have been moved to a highly advanced stage. Although the official signatures have not been signed yet, it is stated that this potential partnership on the table fully coincides with the tremendous commercial growth of the club in the recent period. The black and blue team had managed to increase the total sponsorship value of their jerseys to the level of 72 million Euros annually by announcing a new sleeve sponsorship agreement with BBVA just last month. It is emphasized that this new cooperation planned to be made with Barilla, even if it is not at a massive financial dimension like the main jersey sponsorships, will carry a very great importance strategically in terms of strengthening the reputation and position of one of the most recognized 'Made in Italy' brands abroad. This move proves the power of the Inter brand in the European market once again.

IMAGE: FC INTER 1908