KYLIAN MBAPPE'S NEW CHOICE IS THE SWISS BRAND 'ON'

Kylian Mbappe, one of the biggest stars in world football, made a surprise decision that will change the balance in the sportswear world. According to the news announced by The Athletic, the French star, who worked with the US-based sports giant Nike for most of his career, officially ended this long-term equipment sponsorship agreement. Mbappe's new choice was the Swiss-based sports brand "ON", which has been on the rise in recent years. The ON company, which achieved great global popularity with its running shoes, made a historical entry into the football market by adding Kylian Mbappe to its portfolio. While the financial details of the agreement between the parties have not yet been officially disclosed, it was stated that this collaboration made a great impact in the sports marketing industry. Within the scope of the agreement, the French striker will carry the title of the global advertising face of the brand and will directly lead the company's growth strategy in the football industry. A new era is now beginning on the green fields; the successful player will go to all official matches and training sessions with specially produced ON brand boots in the upcoming period. Not only football fans but also the sports industry began to wait with great curiosity for the performance Mbappe will display on the pitch with his new shoes. This massive signature also proved how ambitious the Swiss brand is in the global football market.

IMAGE: THE ATHLETIC