SHOCK VETO FROM NIKE FOR BENZEMA

A surprising development that aroused a massive echo in the sports world occurred. The 38-year-old free-agent French star Karim Benzema, who parted ways with Saudi Arabian representative Al-Hilal, experienced a massive crisis with the giant sportswear brand Nike. According to the information shared by journalist Adam Crafton, it was planned for Karim Benzema to go to the English capital London on Thursday and participate in the shoots of the brand's highly anticipated Nike x Corteiz advertising campaign. All preparations were completed, and the shooting phase was reached. However, the American-based sportswear giant held an urgent meeting on Wednesday evening and completely cancelled this giant organization with a sudden decision. Company officials put forward the 38-year-old French star's off-field past and controversial events in his private life as the reason for the cancellation. The board of directors decided that the player's past image did not align with the core values and vision of the brand. After this radical decision, Benzema's London flight did not take place, and the commercial agreement broke down officially. The star striker, who recently left the Al-Hilal team and became clubless, took a heavy blow in the commercial field right after this uncertainty on the green pitches. The football world welcomed this strict attitude and last-minute cancellation of Nike with great astonishment. Following the incident, both the player's management company and the officials of the sports brand fell into a deep silence. The European media brought this turbulent period experienced by the clubless legendary striker in his career and the harsh attitude exhibited by the brand to its pages with all the details.

IMAGE: RMC SPORTS