ZIDANE EFFECT IN THE NATIONAL TEAM: VIEWERSHIP RECORD BROKEN

The Zidane effect, which emerged in the new era of the France National Football Team and aroused a great curiosity in the public, directly reflected on the television viewing rates. According to the data of the measurement organization Médiamétrie, the giant encounter between France and Italy broadcasted live on the TF1 channel brought together exactly 7.17 million viewers in front of the screen. This incredible number corresponded to a viewing share of 41 percent in the television market, which is very rare. This massive wave of excitement created by the legendary manager literally crushed the figures of popular broadcasts in the recent past. The struggle between Turkey and France, which was played recently, was followed by 6.82 million people and received a viewing share of 37.7 percent. Another critical match, the Belgium and France match, obtained a 31.5 percent share with 6.39 million viewers. The record level of 7.17 million reached by the Italy encounter clearly left these two matches behind statistically. To make a comparison, in the UEFA Nations League covering the years 2024 and 2025, the matches of the national team remained around an average of 5 million viewers on the screens. This extraordinary explosion in the ratings with the arrival of the new coach is directly defined as the Zidane effect by authorities. Broadcasters state that the presence of the legendary name uniquely mobilized the masses in front of the television. Sports experts predict that this massive increasing interest will pull broadcasting rights and sponsorship revenues up very seriously in the upcoming period. French football fans follow the new game philosophy on the pitch with a great excitement. As the team takes the pitch in the upcoming weeks, this stable increase graph in television viewing rates will undoubtedly continue. The whole country waits for the new successes with a great hope.

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