PSG'S SPONSORSHIP SECRET REVEALED: NUMBERS INFLATED

According to Lukasz Baczek; the incredible financial facts behind the massive sponsorship agreement signed by Paris Saint-Germain in the past years have finally come to light. This strategic partnership, which the French giant officially put into effect with the Qatar Tourism Authority between the years 2011 and 2018 and which added an incredible economic power to the club, continued to be a subject of debate in the football public for a long time. It was stated in the official reports that an astronomical price varying between exactly 100 million euros and 200 million euros annually entered the club's safe within the scope of the massive agreement in question. However, the highly comprehensive financial reviews conducted by the independent valuation and audit institutions Repucom and Octagon completely revealed the striking truth behind these flashy numbers. As a result of the detailed analyzes and market research conducted, it was determined that the true market value of this magnificent sponsorship agreement, which was valued at hundreds of millions of euros annually, was only at the level of 2.78 million euros on an annual basis. This massive gap that emerged between the officially declared massive numbers and the true market value determined by the independent institutions literally created a shock effect in the international sports media. While providing the income and expense balance of the clubs carries a great necessity within the framework of UEFA's Financial Fair Play rules, these inflated sponsorship numbers that emerged reopened the financial policies of the French team in the past periods to discussion. How this modest value of 2.78 million euros taking place in the reports of the independent auditors will be reconciled with the astronomical amounts entering the club's safe and what kind of a reaction the football authorities will show to this situation are already awaited with great curiosity by the sports public.

GÖRSEL: LE PARISIEN